Alanar Fruit makes production in line with Sustainability vision and “Sustainable Agriculture” principles of Tekfen Holding and conducts various social responsibility projects in this framework.
Club gardens project was initiated in 2012-2013 season. Our Agricultural inspection department conducts continuous inspections in member orchards throughout the season. Needs of orchards are identified and seasonal recommendation and standardization lists are prepared at the beginning of the season, while our club members adhere to these lists as they perform pesticide application and fertilization. Inspections continue until the season is over. Alanar addresses the standardization needs of club orchards and aims for fruit growing that involves no residues, that can be traced and guided, and that is suitable for exportation.
Keep in Touch (Temasta Kal) Program: COVID-19 pandemic, which emerged in December 2019 and had a global impact in March 2020, dramatically changed social and commercial functioning. During this process, the program was implemented to sustain agricultural production, enable delivery of healthy fruits all around the world, and support fresh fruit market. It is a program involving intensive domestic or foreign contact by developing strategic communication methods with our customers and other organizations with whom we conduct business operations.